If 9/11 are the numbers of terror and despair, then 3:16 are the numbers of hope. Best-selling author Max Lucado leads readers through a word-by-word study of John 3:16, the passage that he calls the "Hope Diamond" of Scripture.

3:16 will have a large, multi-faceted campaign, including:

• Multiple licensed products to further extend 3:16 at retail. Partners thus far include Hallmark, Dayspring, Kerusso, and Bob Siemon Designs
• 3:16 curriculum and church musical in development
• 3:16 consumer music CD featuring top Christian music artists
• 3:16 as the centerpiece of a global ministry initiative launched worldwide via simulcast on Palm Sunday, 3/16/08
• Unprecedented release in several languages, including Spanish, German, Swedish, Dutch, Korean, Japanese, and Chinese
• Multiple ancillary publishing products to include evangelism booklet, DVD priced for giveaway, children's product, and gift book