| Author: |
|
Douglas Atkin
|
| Title: |
 |
The Culting of Brands: Turn Your Customers into True Believers |
| Moochable copies: |
|
No copies available |
| Amazon suggests: |
|
| Recommended: |
|
| Topics: |
|
| Published in: |
|
English |
| Binding: |
|
Paperback |
| Pages: |
|
256 |
| Date: |
|
2005-01-07 |
| ISBN: |
|
1591840961 |
| Publisher: |
|
Portfolio |
| Weight: |
|
0.5 pounds |
| Size: |
|
0.7 x 5.54 x 8.16 inches |
| Edition: |
|
4th Revised edition |
Amazon prices: |
|
|
| Previous givers: |
|
3 Erica Svatek (USA: NY), daniellexo (USA: NY), Clampants (USA: MA) |
| Previous moochers: |
|
3 Mike (USA: VT), c. brown (USA: AZ), John Buckman (USA: CA) |
| Wishlists: |
|
| Description: |
|
Product Description
Language:Chinese.Paperback. Pub Date: 2005-5-1 Pages: 230 Publisher: Penguin Book DescriptionA fresh and original lookat the phenomenon of cult branding - how companies cultivatefanatical customer loyalty.At first glance. companies like Apple and Nike have little incommon with organizations like the Hell's Angels and theUnification Church But in reality. they all fulfill the maindefinition of a cult:.. They attract people who see themselves asdifferent from the masses in some fundamental way Contrary tostereotypes. most cult members are not emotionally unstable-they'rejust normal folks searching for a sense of belonging.Marketing expert Douglas Atkin has spent years researching bothfull-blown cults and companies that use cult-branding techniques.He interviewed countless cult members to find out what makes themtick. And he explains exactly how brands like Harley - Davidson. S...
|
| URL: |
|
http://bookmooch.com/1591840961 |
|
|
