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Title: Shopper Marketing: How to Influence Consumer Decision Making at the Point of Purchase
Author: Markus Stahlberg
Description: Product Description New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience,... (more)
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This book is on several wishlists: Zofie (USA: CT).
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Title: Multi-Channel Marketing Ecosystems: Creating Connected Customer Experiences
Author: Markus Stahlberg
Description: Product Description With dramatic changes in consumer behavior – from online shopping to the influence of social media – marketers are finding it harder than ever to coordinate, prioritize and integrate the ... (more)
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Title: Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
Author: Markus Stahlberg
Description: Product Description Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with ... (more)
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