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Title:
Grapevine: The New Art of Word-of-Mouth Marketing
Author:
David Balter
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Product Description Word of mouth is an amazingly powerful force but how does it really work? . Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectivenes...
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Title:
Grapevine : The New Art of Word-of-Mouth Marketing
Author:
David Balter
Description:
For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising. There have been several books on this important...
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