kelly mcdonald SHOW UNMOOCHABLE + AUTHOR > TITLE > TOPIC > ? RELATED SEARCHES > ADVANCED SEARCH > HIDE COVERS - Author Title: How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers Author: Kelly McDonald Description: Product Description Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to M... (more) Wishlists: This book is on several wishlists: John Fellet (USA). Available: 1 copy from: Rutgers84 (USA: NJ) MOOCH THIS BOOK + SAVE FOR LATER + AMAZON > RECOMMEND > DETAIL > Search BookMooch for a book: SEARCH BOOKMOOCH > Search Amazon for a book: amazon.co.uk amazon.de amazon.es amazon.fr amazon.it amazon.cn SEARCH AMAZON >