Admap Publications
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Colin McDonald
Monitoring Advertising Performance (Admap Monographs)
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Robert Heath
The Hidden Power of Advertising (Admap Monographs)
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Stanley Pollitt
Pollitt on Planning
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Franzen Giep
Brands & Advertising: how advertising effectiveness influences brand equity
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Tom Rayfield
Why Your Direct Marketing Doesn't Work: And What You Should Do About it
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