1412980186 SHOW MOOCHABLE + ? RELATED SEARCHES > ADVANCED SEARCH > SHOW COVERS + ASIN Copies Dr. William O. Bearden Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) 0 Search BookMooch for a book: SEARCH BOOKMOOCH > Search Amazon for a book: amazon.co.uk amazon.de amazon.es amazon.fr amazon.it amazon.cn SEARCH AMAZON >