"Sir Herbert has laid down this barrage of fifteen essays precisely against the popular culture symbolized not only in the ads, but in the materials run between the ads. He has done some permanent damage, in this book, to the slick, the polished, the canned stuff that rolls out of that vast vending machine which passes for culture. The book supports its great battle-cry: 'To hell with culture, culture as a thing added like a sauce to otherwise unpalatable stale fish.'