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Book publishing - an introductory survey, publishing and you, publishing - the business, Types of firm and product, Working in publishing, The jobs - mainstream activities, editorial work, design, illustration and picture research, production, marketing and sales, market research, promotion and publicity, sales, rights, distribution, administration, The Jobs - associated occupations, indexing, lexicography, literary agents, technical writing, bookselling, How a book gets published, Magazine publishing - an introductory survey, The Jobs, Editorial, Advertising sales, art and design, production, sales and marketing, administration, Finding out more, Recruitment and applications, appendices, Bibliography, courses, useful addresses, case studies, Graduate trainee - marketing, commissioning editor, assistant sales manager, distribution. |
