| Author: |
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Hans-Olov Oberg
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| Title: |
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Branding for Hooligans |
| Moochable copies: |
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No copies available |
| Topics: |
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| Published in: |
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Sweden |
| Binding: |
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Hardcover |
| Pages: |
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180 |
| Date: |
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2016-04-15 |
| ISBN: |
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918704983X |
| Publisher: |
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Bullet Point Publishing |
| Weight: |
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0.88 pounds |
| Size: |
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0.5 x 5.31 x 8.6 inches |
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| Description: |
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Product Description
Can you see the connection between branding and hooliganism? No? Actually, it’s pretty basic. The idea ”Branding for hooligans” came to life during a conversation between a professor of innovation and a soccer loving financial analyst on the balance of power between the fans and the management of the local football club. To many die-hard fans, managements and players are exchangeable and might, in a way, be regarded as temporary. Consequently, the ”true heart” of a soccer club beats solidly in the chest of fans, and the brand is therefore more of a fan-based property than anything else. Now, every company wanting to live through the next annual report has to regard differentiation and client satisfaction as core to its strategy. This is all in the brand, and where do we find the brands that customers are willing to live and die for? That’s right: in soccer. ”Branding for hooligans” uses soccer management as its metaphor for a universal strategic approach. It might strike the reader as a bit rich to compare the pin-striped world of management to hooliganism, but the authors argue quite successfully for their original ”Brass knuckles method” , easy to use for any leader who finds themselves lost on the pitch of hyper competition and are eager to find successful new systems and formations.
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| URL: |
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http://bookmooch.com/918704983X |
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