| Author: |
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Rahel Anne Bailie
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| Title: |
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Content Strategy: Connecting the dots between business, brand, and benefits |
| Moochable copies: |
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No copies available |
| Amazon suggests: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Paperback |
| Pages: |
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306 |
| Date: |
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2012-12-28 |
| ISBN: |
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1937434168 |
| Publisher: |
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XML Press |
| Weight: |
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1.2 pounds |
| Size: |
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0.64 x 7.52 x 9.25 inches |
Amazon prices: |
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| Description: |
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Product Description
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
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| URL: |
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http://bookmooch.com/1937434168 |
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