A Q&A with Michael Bungay Stanier, Senior Partner at Box of Crayons and Editor of End Malaria
Question: Michael, how did you get the idea for this project?
Michael Bungay Stanier: In my last book, Do More Great Work, I talk about the power of focusing on a "Great Work Project" to channel your energy and focus on doing Great Work--the work that you care about, the work that makes a difference, the work that matters.
So in the middle of 2010, I sat down to ask myself what my Great Work Project would be, and the idea for the first version of this book appeared.
Question: The first version?
Michael Bungay Stanier: It's gone through quite a few iterations. First, it was going to be just an ebook that would be free (and hopefully viral), with requests to donate baked into it. Then it turned into a book, but I couldn't quite figure out how to get the money from the sales to the charity. And then finally into what it is today.
Question: Why malaria?
Michael Bungay Stanier: When I was thinking about my Great Work Project, I thought about having an impact at a global scale. That was fairly overwhelming, but I did some research and found that $10--the cost of a mosquito net--is the cheapest unit of global change.
Malaria is a scourge--a child dies of it every 45 seconds--and nowhere more so than in Africa. For $10, you can save lives. I though I could try and raise $10 per book. (And of course, we're actually raising twice that.)
End Malaria is more than a book, it’s a great cause.
At least $20 from each copy sold by us goes directly to Malaria No More to send a mosquito net to a family in need and to support life-saving work in the fight against malaria. Malaria No More, an international advocacy organization, is on a mission to end malaria related deaths by 2015.
In addition to saving lives, buying this book means you can enjoy essays by 62 of American’s favorite business authors, including Tom Peters, Nicholas Carr, Pam Slim, and Sir Ken Robinson. Organized into three main sections—Focus, Courage, Resilience—and eight subsections—Tap Your Strengths, Create Freedom, Love & Be Kind, Disrupt Normal, Take Small Steps, Embrace Systems, Get Physical, Collaborate—all essays in End Malaria share a desire to inspire readers to look within themselves for solutions to their everyday dilemmas and for motivation to realize their desires.
Editor Michael Bungay Stanier envisioned End Malaria as a book that would marry the best writers of the business world to a deserving cause. Michael assembled and edited this collection with a goal to leverage that breadth of expertise these writers represent for an issue of global importance.
At its core, End Malaria is about doing great work including the hard work to save lives. All of the writers in this collection and all of the partners involved have waived fees in order to raise the maximum amount of money.