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Chuck Martin : The Third Screen: Marketing to Your Customers in a World Gone Mobile
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Author: Chuck Martin
Title: The Third Screen: Marketing to Your Customers in a World Gone Mobile
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Published in: English
Binding: Hardcover
Pages: 230
Date: 2011-05-16
ISBN: 1857885643
Publisher: Nicholas Brealey America
Weight: 1.23 pounds
Size: 0.91 x 6.43 x 9.39 inches
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Description: Product Description
Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen—the mobile device—is redefining the role of the consumer.
URL: http://bookmooch.com/1857885643
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