Whether it's to demonstrate the importance of love, courage, or freedom, some human value always underlies the reason stories are told. And successful stories reveal truth without preaching or getting in their own way. StoryBranding works much in the same way by moving beyond the functionality of a brand to resonate and emotionally connect with a prospect's existing belief system.

Developed by a thought leader in the advertising industry who has assisted a long list of clients in creating successful brands, StoryBranding 2.0 builds on the breakthrough approaches of the first edition and helps businesses identify their brand's core values by exploring the archetypes, goals, and beliefs inherent in each brand.

With new elements and insights including ten new essays, StoryBranding 2.0 teaches you how to blueprint a convincing message by thinking of yourself as an author rather than a salesperson. StoryBranding is an essential planning process to use before any selling message is devised, be it a story, an exposition, a PR release, a resume, or any other form of persuasive communication.

Forget about the age-old marketing myths you've been saddled with for far too long. The StoryBranding process will help you match a brand with the right prospects and begin forming lasting relationships.