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Product Description
Mok provides the design/business communities with a new way of thinking about how design can be a strategic business advantage. It is the definitive guide to presenting a business identity through the use of traditional media vehicles and emerging technologies.
-- "Corporations and two-person start-up companies are vying for the same customer, and corporate size is not a barrier to entry. This is where Clement's book is so vital". Charles Geschke, Adobe System's president
-- Shows how effective communication is one way to out-think, out-plan, and out-perform the competition
-- CD-ROM (dual-platform) exhibits interactive prototypes of multimedia brochures, interactive television, and Web sites as developed by Clement Mok Designs Inc., one of the most sought after interactive design agencies in the world
Amazon.com Review
This book is as sprawling, innovative, elegant, difficult to encapsulate, and even thrilling as the new age of computing in business it describes. The author, Clement Mok, is one of the leading practitioners of what I would call "informational design", a hybrid of industrial design, advertising, and psychology. Lavishly illustrated with superb examples Multimedia design, and has great analyses of where current and future industries lie in the so-called process of convergence.
Everyone using the Internet, multimedia, or visual tools in business stands to learn a tremendous amount from this elegantly designed book. Very Highest Recommendation
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