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Product Description
What do the world's billionaires all have in common?
They excel at making money. that is not as obvious or simplistic an answer as it appears to be. Yes, they excel. But how? Hard work, thriftiness, and goal-setting, certainly. But that's only part of the story, isn't it? There must be more, and there is. Oh, indeed there is.
We guarantee that Martin Fridson's revelations and explanations of the key money-making strategies of the super-wealthy -- like Warren Buffet, Bill Gates, J. Paul Getty, and Laurence Tisch -- will surprise you. For the first time, you will hear a comprehensive perspective of the individual resourcefulness, drive, and sometimes, ruthlessness that produced their great fortunes.
From negotiating techniques to making the best deal when taking a company public, this program will show you how to increase your business acumen and wealth. Among the things you will learn:
*dominating your market
*investing in political influence
*breaking the rules
*outmanaging the competition
*copying pays better than innovation
How to Be a Billionaire looks at the core personalities, and profiles some of the world's wealthiest and most fascinating individuals by revealing the key steps they took toward success. This is the first study of the individual accumulation of massive wealth that focuses on the extraordinary successes of the self-made billionaire. And it just might show you the way to join their ranks.
Amazon.com Review
Forget Regis Philbin's Who Wants to be a Millionaire. Martin Fridson's How to Be a Billionaire sets its sights much higher, and therefore seems an even more appropriate (if somewhat less realistic) goal for today's tycoon wannabes. There are some 200 individuals in the U.S. alone who now breathe this rarefied air, writes Merrill Lynch managing director Fridson, and no reason why those who adopt their philosophies cannot join them. To that end, he studied more than a dozen of the self-made super-rich, including Sam Walton, Bill Gates, Wayne Huizenga, and Warren Buffett. He then synthesized their techniques for success into nine strategies: take monumental risks, do business in new ways, dominate your market, consolidate an industry, buy low, thrive on deals, outmanage the competition, invest in political influence, and resist unions. Dividing profiles of these high fliers into chapters focused on their prevailing principles, he shows how each played a critical role in the growth of an empire. Walton didn't invent discounting, for example; he tweaked existing practices for the late-20th-century marketplace. Likewise, Huizenga didn't start individual companies but integrated existing competitors into powerhouse organizations. While Billionaire may not be a true self-help manual, it does offer a fascinating glimpse at tactics used by those who've played the game and won. --Howard Rothman
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