Product Description
As the Account Manager for Original Equipment Manufacturers (OEMs) for Microsoft, Doug Dayton was responsible for closing over 40% of the company's OEM business. He developed a unique, powerful sales system -- known as "Client-Centered" selling -- that helped him transform Microsoft's sales force into one of the most effective organizations in sales history. Along with his insider's look at what worked for Microsoft, Doug Dayton provides invaluable advice for any sales person: - Proven communication techniques that make your clients help you sell them your product or service - How to navigate your way through corporate buying bureaucracies -- how to find and sell the key people on your product - And scores of other practical tips! - How you can make new product demos foolproof--even if you don't have a technical background - How to uncover new applications or implementations for your product or service that can lead to new clients -- and whole new markets!
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