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A comprehensive guide to strategic planning for design professionals dedicated to the built environment – architects, engineers, environmental consultants, landscape architects, interior designers, and planners. Using real-life examples in a clear, accessible format, Strategic Planning for Design Firms will help leaders and owners of design firms understand the concepts of strategic planning and how to use them to complete a strategic planning process in their own firms. The guide is organized into three distinct sections: The Strategic Planning Process: Why does my firm need a strategic plan? How can I ensure its success? The Six Elements of a Strategic Plan: How to prepare a sound strategic plan. The Major Issues of Strategic Planning: What issues are likely to arise in the strategic planning process? |
