Journalist Joe Williams shows how parents can use consumer power to put children first, shining light on the special interests controlling our schools, where politics and pork infuse everything and our children's education is compromised, . He argues that increased accountability and choice are necessary, and shows how the people can take back the education system, enhancing responsibility inherent in democracy. The solution is a new brand of hardball politics that demands competence from school leaders and shifts the power away from bureaucrats and union leaders to the people who have a the greatest reason to put kids first: concerned parents. With practical steps and uplifting examples of success, this is a manifesto to action.