BookMooch logo
 
home browse about join login
Erika Napoletano : The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
?



Author: Erika Napoletano
Title: The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
Moochable copies: No copies available
Amazon suggests:
>
Topics:
>
Published in: English
Binding: Hardcover
Pages: 224
Date: 2012-03-27
ISBN: 1118134664
Publisher: Wiley
Weight: 0.9 pounds
Size: 6.32 x 9.27 x 0.86 inches
Edition: 1
Amazon prices:
$6.28used
$5.66new
$16.91Amazon
Wishlists:
1catie james (USA: CA).
Description: Product Description
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition.
  • Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality.
  • Community: It's the number one thing that unpopular brands have figured out—learn how to build yours.
  • Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset.

Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.

URL: http://bookmooch.com/1118134664
large book cover

WISHLIST ADD >

SAVE FOR LATER >

AMAZON >

OTHER WEB SITES >

RELATED EDITIONS >

RECOMMEND >

REFRESH DATA >