| Author: |
|
Larry Samuel
|
| Title: |
 |
The Trend Commandments: Turning Cultural Fluency Into Marketing Opportunity |
| Moochable copies: |
|
No copies available |
| Recommended: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Hardcover |
| Pages: |
|
284 |
| Date: |
|
2003-03 |
| ISBN: |
|
0972492518 |
| Publisher: |
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Bang! Zoom! Books |
| Weight: |
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1.2 pounds |
| Size: |
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5.6 x 8.5 x 1.1 inches |
Amazon prices: |
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| Previous givers: |
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2 spunspek (USA: MN), mlstowe (USA: OR) |
| Previous moochers: |
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2 Mike (USA: PA), Hercules Invictus (USA: NJ) |
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| Description: |
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Product Description
The Trend Commandments offers readers a new language to speak in the marketplace. The author, a leading advisor to Fortune 500 companies and major ad agencies, shows how cultural fluency is the skeleton key to creating compelling new business, strategic planning, new product, positioning, advertising, promotion, and public relations ideas.
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| URL: |
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http://bookmooch.com/0972492518 |
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