With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

- multiply the effectiveness of your advertising
- understand the tug-of-war between intellect and emotion
- plant a mental trigger in the mind of your customer
- create totally new concepts from combinations of old ones
- see the opportunities around you- avoid the danger of overchoice
- escape the need to advertise 'Sale! Sale! Sale!'
- find the genius that hides within you- receive the best others have to give
- focus your advertising, your business, and your life

Along the way, the Wizard will:
- share the power of encouragement
- talk to you about your Ruby Red Slippers
- make you understand how lucky you are
- show you how to avoid the mistakes that others have already made
- convince you of the need to rest

Includes:
6 Audio CDs
Total running time: 5hours 7minutes