Leading organizations surpass their counterparts in performance effectiveness and achieve greater benefit from their initiatives by focusing on the customer, questioning their efficiency, and constantly trying to improve.

Case studies and examples offer compelling insights into the vision, values, and determination of Canadian organizations such as Lotus Development Canada Limited, Ernst & Young, Hotel Inter-Continental, Mountain Equipment Co-op, Camco Incorporated, Cognos Incorporated, and Lee Valley Tools Limited.

In a globally competitive economy, every executive, manager, and team leader will be urged to increase the organization's effectiveness. Maximum Effect imparts the knowledge the leader needs to build an enabling environment in which the organization can achieve unprecedented levels of performance.