| Author: |
|
Adam Lumb
|
| Title: |
 |
Creating Bonds: Successful Marketing in Museums |
| Moochable copies: |
|
No copies available |
| Topics: |
|
| Published in: |
|
English |
| Binding: |
|
Paperback |
| Pages: |
|
228 |
| Date: |
|
2009-12-30 |
| ISBN: |
|
095619432X |
| Publisher: |
|
MuseumsEtc |
| Weight: |
|
0.53 pounds |
| Size: |
|
7.67 x 0.47 x 4.99 inches |
Amazon prices: |
|
|
| Wishlists: |
|
|
| Description: |
|
Product Description
International marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies in this stimulating new book. Whether you're working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you'll be stimulated, excited and enthused by the imaginative, original - and very often inexpensive - ideas packed into this book. This series of practical, insightful essays covers the following key issues: * establishing, developing and managing the museum's brand * case studies of successful marketing initiatives large and small * how best to communicate with specific market sectors * the role of Human Resources in brand development * establishing a new attraction in a crowded market * marketing in a brand-hostile environment * analysing your audiences Marketing professionals from world-class institutions - including London's National Gallery, Tate Britain and the Natural History Museum - share their experiences and insights in this volume of specially commissioned essays.
|
| URL: |
|
http://bookmooch.com/095619432X |
|
|
