| Author: |
|
J. Walker Smith
|
| Title: |
 |
Rocking the Ages: The Yankelovich Report of Generational Marketing |
| Moochable copies: |
|
No copies available |
| Topics: |
|
| Published in: |
|
English |
| Binding: |
|
Hardcover |
| Pages: |
|
336 |
| Date: |
|
1997-03 |
| ISBN: |
|
0887308139 |
| Publisher: |
|
Harperbusiness |
| Weight: |
|
1.2 pounds |
| Size: |
|
6.75 x 1.25 x 9.75 inches |
| Edition: |
|
1st |
Amazon prices: |
|
|
| Previous givers: |
|
2 Peter and Colleen Vachuska (USA: MN), Shop 20 Questions (USA: VA) |
| Previous moochers: |
|
2 Jenna (USA), Mama Laura (USA: GA) |
|
|
|
| Description: |
|
Product Description
Two business consultants offer a detailed guide to America's consumer behavior, discussing the three major consumer generations--the Matures, Boomers, and Xers--and their distinctive attitudes, lifestyles, values, motivations, experiences, tastes, and spending patterns. 60,000 first printing. $50,000 ad/promo. Tour.
|
| Reviews: |
|
Mehedi (Bangladesh) (2016/03/12):
This is just an amazing book
|
| URL: |
|
http://bookmooch.com/0887308139 |
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