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Michael E. Gerber : The Power Point
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Author: Michael E. Gerber
Title: The Power Point
Moochable copies: No copies available
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Published in: English
Binding: Paperback
Pages: 192
Date: 1992-07
ISBN: 0887305369
Publisher: Harperbusiness
Weight: 0.65 pounds
Size: 5.7 x 8.7 x 0.6 inches
Amazon prices:
$0.01used
$4.97new
Previous givers: 2 Debbi (USA: MO), susanjane (USA: FL)
Previous moochers: 2 susanjane (USA: FL), MatthewDavid (USA: WI)
Description: Product Description
There is, for any great business, a decisive place to be, in the minds of customers, competitors and employees. That place is the company's power point, and this book is about how to find that place. This book is an expansion of ideas on marketing from "The E-Myth", the author's last book. It suggests a step-by-step process through which a company can obtain a sound position in any market, in any economy, no matter how great the competition, if it understands the perceived needs of its consumer and how those perceived needs are continually being frustrated as the consumer attempts to satisfy them.
URL: http://bookmooch.com/0887305369

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