Robert C. Blattberg : The Marketing Information Revolution
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Author:
Robert C. Blattberg
Title:
The Marketing Information Revolution
Moochable copies:
No copies available
Topics:
Accounting
Accounting & Finance
Advertising
Business & Investing
Business Ethics
Consolidation & Merger
Decision-Making & Problem Solving
Direct
Distribution & Warehouse Management
Global
Industrial
Information Management
Leadership
Management
Management & Leadership
Management Science
Marketing
Marketing & Sales
Motivational
Multilevel
Negotiating
Operations Research
Planning & Forecasting
Pricing
Product Management
Production & Operations
Professional & Technical
Project Management
Quality Control
Research
Strategy & Competition
Systems & Planning
Teams
Telemarketing
Total Quality Management
Training
Web Marketing
>
Published in:
English
Binding:
Hardcover
Pages:
373
Date:
1994-01
ISBN:
0875843298
Publisher:
Harvard Business School Press
Weight:
1.6 pounds
Size:
6.3 x 9.3 x 1.3 inches
Amazon prices:
$0.01
used
$9.48
new
Description:
Product Description
Focuses on five stages of the information value chain: data collection and transmission, data management, data interpretation, models, and decision support systems. DLC: Marketing-Data processing.
URL:
http://bookmooch.com/0875843298
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