| Author: |
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Herschell Gordon Lewis
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| Title: |
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How to Write Powerful Catalog Copy |
| Moochable copies: |
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No copies available |
| Amazon suggests: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Hardcover |
| Pages: |
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331 |
| Date: |
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1993-03 |
| ISBN: |
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0850132223 |
| Publisher: |
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Dartnell Corp |
| Weight: |
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1.85 pounds |
| Size: |
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7.0 x 10.5 x 1.2 inches |
Amazon prices: |
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| Wishlists: |
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| Description: |
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Product Description
How to Write Powerful Catalog Copy is far and away the most valuable source of catalog copy-writing know-how ever written. World-famous copywriter Herschell Gordon Lewis lays out solid principles for making copy pull-then loads page after page with examples showing how to do it (and how not to do it).
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| URL: |
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http://bookmooch.com/0850132223 |
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