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Denis Higgins : The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves (Advertising Age Classics Library)
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Author: Denis Higgins
Title: The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves (Advertising Age Classics Library)
Moochable copies: No copies available
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Published in: English
Binding: Paperback
Pages: 128
Date: 1986-07
ISBN: 0844231002
Publisher: Natl Textbook Co Trade
Weight: 0.4 pounds
Size: 6.0 x 0.5 x 9.0 inches
Amazon prices:
$1.55used
$59.91new
Previous givers: 2 zia (USA: WA), JDame (USA: ME)
Previous moochers: 2 wrybrarian (USA: IL), Mister Christopher (USA: FL)
Description: Product Description
Why do some advertisements become part of history while others never even get read? You'll find the answers in The Art of Writing Advertising.
URL: http://bookmooch.com/0844231002
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