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Product Description
Sales is the most important function to any enterprise, but small business owners and entrepreneurs have no idea how to hire salespeople, let alone hire GREAT salespeople. Many entrepreneurs and small business owners often hire salespeople based on their work experience at large corporations, or they hire salespeople based on "feelings." These common mistakes often become the reason small businesses fail within their first five years. Great Salespeople Aren’t Born, They’re Hired shares the secrets of hiring great salespeople for small businesses (less than 200 employees). The old methods of recruiting top sales professionals just don’t work anymore. Joe Miller, a trailblazer in the head hunting profession, presents the foolproof techniques for finding great salespeople that have fueled the success of his company, SalesKingdom, and have revolutionized the recruitment process. Starting from a simple premise, the BASE, Great Salespeople Aren’t Born, They’re Hired guides you through the recruitment process. Learn how to assess not only what a candidate can offer your company, but what your company can offer a candidate. Learn why the golden ratio of 100:1 is so important to finding a perfect match. Unearth the dirty secrets of the mediocre recruiter’s usual M.O. and master effective interview techniques through extensive real-life examples, role-plays, and step-by-step instruction. Written in a direct, often colloquial style, this book will quickly become the go-to resource not only for those in charge of hiring, but also for the candidates who come before them.
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