| Author: |
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Una MacMahon-Beattie (Editor)
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| Title: |
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Yield Management: Strategies for the Service Industries |
| Moochable copies: |
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No copies available |
| Amazon suggests: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Paperback |
| Pages: |
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368 |
| Date: |
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2001-02-15 |
| ISBN: |
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0826448259 |
| Publisher: |
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Cengage Learning EMEA |
| Weight: |
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1.25 pounds |
| Size: |
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10.0 x 0.0 x 6.73 inches |
| Edition: |
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2nd Revised edition |
| Wishlists: |
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| Description: |
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Product Description
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
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| URL: |
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http://bookmooch.com/0826448259 |
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