"Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate?

This refreshing books says ""No!"" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.

The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:

* apply the two major principles of communication

* perceive the needs of others

* present the features and benefits of their idea

* understand the subconscious decisions people often make

* create a logical, error-free proposal (oral or written) that will win the day."

Amazon.com Review
In business and out, the ability to convince others to adopt a specific point of view is almost always a precursor to success. Norbert Aubuchon, a former DuPont executive who now teaches motivational techniques in seminars and workshops, outlines his basic methodology in The Anatomy of Persuasion. Through case studies, practice assignments, and a look at some common roadblocks, he shows how to deal with both routine situations and the inevitable surprises that regularly arise in the workplace.