| Author: |
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Harry Mills
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| Title: |
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Artful Persuasion: How to Command Attention, Change Minds, and Influence People |
| Moochable copies: |
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No copies available |
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| Recommended: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Paperback |
| Pages: |
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300 |
| Date: |
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2000-04-11 |
| ISBN: |
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0814470637 |
| Publisher: |
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AMACOM |
| Weight: |
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1.05 pounds |
| Size: |
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6.3 x 0.67 x 9.21 inches |
| Edition: |
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1 Ed |
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| Description: |
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Product Description
"There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders - advertisers, salespeople, politicians, spin doctors - depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes". Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: how the master persuaders - the Churchills, Lincolns, and Roosevelts - create powerful, memorable messages that convince people of their arguments' logic and rightness; and how successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes".
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| URL: |
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http://bookmooch.com/0814470637 |
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