In the highly competitive retail world, the small-business owner needs pragmatic, current, down-to-earth advice to be successful. So You Want to Own the Store is a comprehensive handbook that provides step-by-step help for the prospective shopkeeper or home-based retail-business owner. Included are helpful hints from experiences store owners about every aspect of the business: choosing a location, defining store policies, training personnel, ordering, pricing, and displaying merchandise--even negotiating with the bank.