| Author: |
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Neil G. Kotler
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| Title: |
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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources |
| Moochable copies: |
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No copies available |
| Amazon suggests: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Hardcover |
| Pages: |
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544 |
| Date: |
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2008-08-11 |
| ISBN: |
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0787996912 |
| Publisher: |
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Jossey-Bass |
| Weight: |
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2.05 pounds |
| Size: |
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7.09 x 1.3 x 9.17 inches |
| Edition: |
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2 |
Amazon prices: |
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| Previous givers: |
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1 D.A. (USA: TX) |
| Previous moochers: |
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1 Ilana (USA: CA) |
| Wishlists: |
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| Description: |
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Product Description
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to- Define the exchange process between a museum's offerings and consumer value
- Differentiate a museum and communicate its unique value in a competitive marketplace
- Find, create, and retain consumers and convert visitors to members and members to volunteers and donors
- Plan strategically and maximize marketing's value
- Achieve financial stability
- Develop a consumer-centered museum
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| URL: |
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http://bookmooch.com/0787996912 |
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