Product Description
A marketing top-seller now available in paperback. In a technique-oriented style, Ott shows marketers how to set the stage for success, create demand, and sustain it. Marketers will find how to identify what people really want and specific steps for turning those desires into sales. Covers doubling the effectiveness of advertising at no additional costs, getting customers to buy more often using an inexpensive recycling technique, and promoting success to feed future success.
