Build it and they will come. That philosophy may work for a baseball field, but when it comes to a Web site, yours may be all but ignored except for visits from so-called intelligent agents and Web crawlers. Anyhow, you want your Web site to get more hits than any baseball diamond will ever see -- so check out Producing Web Hits, the authoritative guide for every success-oriented, attention-seeking Web site developer or manager.
Full of practical information you can put to use right away, Producing Web Hits combines technological savvy with marketing smarts to show you how to...
Balance cutting-edge multimedia features with the reality of users' connection speeds Offer value in your Web site (good Web sites get hits the old-fashioned way -- they earn it) Measure hits and compile statistics so that you can make the case for potential advertisers Publicize your site effectively so that it rises to the top of every search engine's results Plus, Producing Web Hits comes with a bonus membership to a special Web site containing innovative design elements and sample promotional tools created by the acclaimed Interactive Telecommunications Program (ITP) at New York University.