There has been an explosion of interest in visual culture - coming largely from work in sociology, anthropology and cultural studies and while there are a number of practical and technical manuals available for film, photographic and other visual media, there is a dearth of writing that combines both the practical and the technical. This book redresses this with a balanced approach that is written primarily for students in the social sciences who wish to use visual materials in the course of empirical, qualitative field research. It should also be of interest to experienced researchers who wish to expand their methodological approaches.