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Alison Baverstock : How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
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Author: Alison Baverstock
Title: How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
Moochable copies: No copies available
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Published in: English
Binding: Paperback
Pages: 336
Date: 2008-03-28
ISBN: 0749450207
Publisher: Kogan Page
Weight: 1.32 pounds
Size: 6.14 x 0.98 x 8.98 inches
Edition: 4th
Amazon prices:
$2.98used
$15.35new
$50.00Amazon
Previous givers: 2 Avi (Israel), Avi (Israel)
Previous moochers: 2 Stuart (USA: CA), b c bradley (USA: PA)
Wishlists:
1Sheri S. (Canada).
Description: Product Description
Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.
URL: http://bookmooch.com/0749450207
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