Product Description
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
Reviews:
Steve (USA: NY) (2009/11/03): This book was terrible. Guy Kawasaki is not an entertaining author, nor a very good writer.
The book is filled with "A Macintosh Company does things ... " and its not overly useful information. Perhaps its just outdated, I'm not sure.
