If the end of the world is nigh, then surely it's only sensible to make alternative arrangements. Certainly the Earth has it's points, but what most people need is something smaller and more manageable. Of course there are those who say that's planetary treason, but who cares wha the weirdos and terrorists think? Not Nathan. All he cares about is that his movie gets made ans that there there's somebody left to see it.

In marketing terms the end of the world will by very big. Anyone trying to save it shold remember that.