| Author: |
|
David Peterson
|
| Title: |
 |
The Good Egg |
| Moochable copies: |
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No copies available |
| Topics: |
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| Published in: |
|
English |
| Binding: |
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Hardcover |
| Pages: |
|
67 |
| Date: |
|
2009-12-01 |
| ISBN: |
|
0615327923 |
| Publisher: |
|
Peterson 6 Publishing |
| Weight: |
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0.5 pounds |
| Size: |
|
6.1 x 7.8 x 0.5 inches |
| Edition: |
|
1st |
|
|
|
| Description: |
|
Product Description
Herb Peterson, The Egg McMuffin and the Secret Ingredients of Innovation.
From the Foreword by Fred L. Turner, McDonald s Honorary Chairman:
The breakfast sandwich Herb introduced may be small enough to hold in your hand, but its impact has been significant. Before the Egg McMuffin, McDonald s was in a formative period - limited menu, primarily carryout, no drive-thrus and only a few stores with seating. Within a few years, breakfast came to account for 15 percent of McDonald s restaurant sales in the United States, and McDonald s became a significant factor in the breakfast market.
|
| URL: |
|
http://bookmooch.com/0615327923 |
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|
