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Product Description
On the demand side, exporters and strategic planners focusing on cut flowers and foliage in Kenya face a number of questions. Which countries are supplying cut flowers and foliage to Kenya? How important is Kenya compared to others in terms of the entire global and regional market? How much do the imports of cut flowers and foliage vary from one country of origin to another in Kenya? On the supply side, Kenya also exports cut flowers and foliage. Which countries receive the most exports from Kenya? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for cut flowers and foliage in Kenya. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. Icon Group has developed a proprietary methodology, based on macroeconomic and trade models, to estimate the market for cut flowers and foliage for those countries serving Kenya via exports, or supplying from Kenya via imports. It does so for the current year based on a variety of key historical indicators and econometric models.
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