| Author: |
|
Jeffrey P. Davidson
|
| Title: |
 |
The Marketing Sourcebook for Small Business |
| Moochable copies: |
|
No copies available |
| Topics: |
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| Published in: |
|
English |
| Binding: |
|
Hardcover |
| Pages: |
|
325 |
| Date: |
|
1989-06-26 |
| ISBN: |
|
0471615129 |
| Publisher: |
|
Wiley |
| Weight: |
|
1.45 pounds |
| Size: |
|
1.65 x 0.0 x 2.48 inches |
| Edition: |
|
1 |
Amazon prices: |
|
|
| Previous givers: |
|
1 Chuck (USA: CA) |
| Previous moochers: |
|
1 Val Olson (USA: FL) |
|
|
|
| Description: |
|
Product Description
How to increase market share by positioning your company to the buying public, from the best-selling author of Marketing on a Shoestring. Presents practical approaches, backed up by examples and case histories. Describes how businesses can create and maintain a ``position'' in the public mind, without having to continuously devise new marketing strategies. Based on the author's work with over 250 small- to medium-sized companies.
|
| URL: |
|
http://bookmooch.com/0471615129 |
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|
