| Author: |
|
Michael Drapkin
|
| Title: |
 |
Three Clicks Away: Advice from the Trenches of eCommerce |
| Moochable copies: |
|
No copies available |
| Topics: |
|
| Published in: |
|
English |
| Binding: |
|
Hardcover |
| Pages: |
|
288 |
| Date: |
|
2001-03-23 |
| ASIN/ISBN: |
|
0471396826 |
| Publisher: |
|
Wiley |
| Weight: |
|
1.15 pounds |
| Size: |
|
6.3 x 9.32 x 0.92 inches |
| Edition: |
|
1 |
| Previous givers: |
|
2 Jim H. (USA: NY), The Restless Mouse (USA: WA) |
| Previous moochers: |
|
2 The Restless Mouse (USA: WA), Britne (USA: MO) |
| Wishlists: |
|
|
| Description: |
|
On the Web, you should never be more than 3 clicks away from the information you need
3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics. |
| URL: |
|
http://bookmooch.com/0471396826 |
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