| Author: |
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Robert V. Levine
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| Title: |
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The Power of Persuasion: How We're Bought and Sold |
| Moochable copies: |
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No copies available |
| Amazon suggests: |
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| Recommended: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Hardcover |
| Pages: |
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288 |
| Date: |
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2003-02-21 |
| ISBN: |
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0471266345 |
| Publisher: |
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Wiley |
| Weight: |
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1.23 pounds |
| Size: |
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6.06 x 9.29 x 1.02 inches |
| Edition: |
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1 |
| Previous givers: |
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1 Joe (USA: NJ) |
| Previous moochers: |
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1 Adrian Drury (USA: MA) |
| Wishlists: |
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| Description: |
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Product Description
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
--Slashdot.org
"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail
"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."
--The Wall Street Journal
"This wonderful book will change the way you think and act in many realms of your life."
--Philip Zimbardo former president, American Psychological Association
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| URL: |
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http://bookmooch.com/0471266345 |
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