| Author: |
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Michael Newman
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| Title: |
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Creative Leaps: 10 Lessons in Sucessful Advertising Inspired at Saatchi & Saatchi |
| Moochable copies: |
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No copies available |
| Amazon suggests: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Hardcover |
| Pages: |
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250 |
| Date: |
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2003-03-19 |
| ISBN: |
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0470820837 |
| Publisher: |
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Wiley |
| Weight: |
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1.75 pounds |
| Size: |
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6.66 x 8.78 x 1.26 inches |
Amazon prices: |
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| Previous givers: |
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3 Sue-Anne (Malaysia), Sue-Anne (Malaysia), Triccie (Philippines) |
| Previous moochers: |
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3 michelle (USA: CA), kimberly (USA: FL), Sana Sta. Ana (Philippines) |
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| Description: |
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Product Description
Important lessons in advertising from an industry leader
Saatchi & Saatchi is one of the best-known names in the advertising business. It's a cradle of creative ideas and a global industry leader. Filled with universal lessons for advertisers and unique methodologies, Creative Leaps explores the transformational power of ideas. It offers firsthand insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity, and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with extra material and interviews with high-profile ad makers.
Michael Newman (Australia) is the former Executive Creative Director of Saatchi & Saatchi Australia and Director of the Worldwide Toyota Board. As a writer and creative director, he won numerous creative awards including Cannes, Caxton, D&AD, and AFA Golden Pinnacle for Effectiveness. He is now Principal Director at brandnewman, an ideas resource for advertisers and agencies.
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| URL: |
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http://bookmooch.com/0470820837 |
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