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Product Description
A multinational analysis of how leading corporations are using the Internet to establish a competitive edge in the global workplace. This book includes international case studies and advanced Internet applications, and provides essential information for every business person, investor, and policy maker on how rapid international Internet growth is challenging the U.S. lead on the Internet.
Amazon.com Review
Put the Internet to work for your business with this guide to the Net for business managers and owners. Doing More Business on the Internet improves your communications with customers by teaching you how to inform people, answer their questions, and respond to suggestions. Author Mary Cronin gathered her information for this book from more than 60 businesses, ranging from America's largest corporations to one-person enterprises. Cronin describes how to establish a global presence, improve customer support and service, identify and explore new markets, and tap into the vast resources of interactive networks to boost productivity and encourage innovation within your organization.
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