Product Description
Identifies for business executives ten effective, cutting-edge strategies for continuous growth and profitability in turbulent times, peppering its advice with illuminating anecdotes and revealing case studies.
Reviews:
Tim (USA: MI) (2008/02/28): From Publishers Weekly: LeBoeuf ( How to Win Customers and Keep Them for Life ) here presents a superior study outlining "how to adapt to, initiate, and capitalize on change rather than become a victim of it." Offering practical managerial strategies, he focuses extensively on the customer's wants and needs. LeBoeuf's intellectual axis is remarkably simple: provide a quality product and service. He quotes the legendary Sam Walton, who preached: "There is only one boss. The customer. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else." Le Boeuf's coverage of competitive benchmarking, the information revolution ("information is money"), innovation ("demand and expect innovation from everyone"), ideas ("teach everyone how to generate new ideas"), team building and ongoing learning are laudable. LeBoeuf incorporates case histories that enrich this study. Copyright 1993 Reed Business Information, Inc.
