| Author: |
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Chip Heath
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| Title: |
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Switch: How to Change Things When Change Is Hard |
| Moochable copies: |
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No copies available |
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| Recommended: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Hardcover |
| Pages: |
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304 |
| Date: |
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2010-02-16 |
| ISBN: |
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0385528752 |
| Publisher: |
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Broadway Business |
Amazon prices: |
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| Description: |
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Product Description
Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our personal and professional lives — how to change things when change is hard.
In Switch, bestselling authors Chip and Dan Heath tackle perhaps the single greatest issue of our lives: how hard it is to bring about genuine, lasting change, in our work lives, in our social endeavours and in ourselves. In these troubled economic times, many of us need to rethink or retool our careers. Switch shows us why our minds have such difficulty in embracing and sustaining change — and what exactly we can do to overcome what they call the "elephant" part of our brain, driven by emotion and instinct, and to reinforce and strengthen the brain's "rider" — control of that elephant by the intellect.
Throughout Switch, the Heaths show us situations in which people make sweeping change happen, from a couple who helped their teenage daughter overcome anorexia, saving her life, to an entrepreneur who turned his skeptical employees into customer-service zealots and saved his company. As they demonstrate so eloquently and ably, to change your behaviour, you have to learn how to motivate the elephant, orient the rider, and clear the trail…
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| URL: |
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http://bookmooch.com/0385528752 |
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